Interview with Jared Liu of Chinese website yesmywine.com

Jared Liu, co-founder of yesmywine.com

Jared Liu co-founded yesmywine.com, China’s biggest wine retail website and its third biggest imported wine retailer, in 2008. With the Chinese e-commerce market expected to reach 250m by the end of the year, yesmywine.com, with six
million registered users, is set to continue its domination of the sector. The five-year-old site’s statistics are impressive: it sells an average of 20,000 bottles a day, peaking at 120,000, and it has a considerable presence amongst female wine buyers. Yesmywine. com has just broken even, and a stock market flotation
is on the cards.







Read the interview here

First published in Meiningers Wine Business International